AI is Changing B2B Sales—Are You Keeping Up?
Access the Full GTM Playbook on AI-led Buying Experience Plays for 2025 at the end of this newsletter...
Last week, I spoke with a CEO at a fast-scaling B2B tech company about AI in sales. We both agreed:
Most teams are using AI wrong—and it’s costing them deals.
AI has arrived, and it’s fundamentally changing how buyers expect to engage. But most revenue teams are struggling to make AI a competitive advantage.
They’re automating without personalizing. Buyers feel like they’re talking to robots.
They’re replacing human touch too soon. Prospects disengage before they ever reach sales.
They’re adopting AI without strategy. Teams chase automation without aligning it to the buyer journey.
Your competitors are adapting faster than you.
Every day you delay, you lose ground.
But here’s the thing—the answers aren’t hidden in another webinar, book, or AI tool demo.
They’re in conversations with people actively building AI-powered sales strategies today.
