AI Won’t Fix Your GTM—But This Will

Access the Full GTM Playbook on Leverage AI for GTM teams at the end of this newsletter...

Every revenue leader is talking about AI—but almost none of them are actually using it to execute.

I spoke with a Head of Sales at a $20M ARR company yesterday. His team had tested AI but saw zero impact on pipeline conversion, deal velocity, or execution quality.

That’s the problem. Most teams are using AI the wrong way.

AI isn’t making their GTM motion better. It’s just adding noise.

But when AI is used correctly, it can be a real execution accelerator.