GTM OS Weekly #34: Balancing H2 Execution with 2026 Foundations

How to finish strong this year while building the GTM engines that will decide your growth two years out.

TL;DR – GTM OS Weekly #34

• Personal Update — Balancing H2 execution with 2026 foundations: Last week was about catching up after holidays while immediately diving into partner meetings focused on long-term bets. The lesson: every GTM operator must balance closing H2 strong while already laying bottom-up foundations for next year, or risk having strategy decided for them.

• GTM OS Progress Update — Assistants getting sharper and role-aware: We shipped the Revenue Assistant Creator and a Coaching Assistant that adapts by role, with every output now tied to your Member Profile and expert insights. This means GTM OS Assistants aren’t generic—they’re tuned to your exact stage, role, and revenue challenge.

• Playbook of the Week — Founder Brand as a GTM Engine: Kevin “KD” Dorsey shows that a founder’s LinkedIn presence is the most underrated outbound engine. Done in 20 minutes a day, this compounds into pipeline, hires, and investor visibility before you can afford SDRs or recruiters.

• Podcast #1 — H…