GTM OS Weekly #38: From Funnels to Loops
AI broke linear inbound. GTM leaders win by codifying voice, personalizing deeply, and treating loops as compounding systems.
TL;DR – GTM OS Weekly #38
Personal Update: September is reset season. Q3 close, Q4 prep, year-end sprint. My new role leading international at Personio reinforced one truth: you don’t scale markets without scaling people. Recognition fuels growth, culture multiplies it, and systems, human + AI, extend impact.
GTM OS Progress Update: From posts to pipeline. Content Architect drafts in 4 operator voices, the Creator Database curates top GTM operators by function, and HubSpot workflows now draft SDR cadences and scripts with AI-powered enrichment. Each step cuts busywork, sharpens execution.
Playbook of the Week: Run GTM in loops, not funnels. HubSpot at INBOUND 2025 argued AI broke linear inbound. Loops — express → tailor → amplify → evolve — reflect today’s buyer journey. Voice, personalization, AEO, and weekly learnings compound when treated as systems, not campaigns.
Podcast #1: Buyers start with LLMs, not Google (Sydney Sloan, G2). The dual playbook: AI-proof with brand, trust, and comm…
