GTM OS Weekly #40: Compounding GTM with AI and Community
From Pavilion GTM2025 insights to playbooks, podcasts, and posts. Where workflows, talent, and trust drive SaaS growth.
TL;DR – GTM OS Weekly #40
Personal Update: 3 lessons from Pavilion GTM2025: hospitality, future operators, and the power of community.
GTM OS Progress Update: 6 upgraded assistants (Revenue, SPICED, ICP Architect, Memo Writer, Chief of Staff, Partner GTM Coach), embedding AI in workflows for compounding GTM execution.
Playbook of the Week: Kyle Norton’s bets for building a generational SaaS company. Raise the talent bar, invest in RevOps early, and play for the power law outcome.
Podcast #1: AI + Video (Victor Riparbelli, Synthesia): Interactive workflows replace static broadcasts.
Podcast #2: After $250M in Deals (Mark Kosoglow): Sales accelerates by aligning around buyer agreements, not meetings.
Podcast #3: The 95–5 Marketing Playbook (Sylvia Leoven, Kandji): Future demand comes from brand, community, and empowering human voices.
Top 10 AI/GTM Posts: Best insights on AI in GTM this week: Proactive agents, Zapier’s 50-agent test, SDR role evolution, AI-driven pricing, and more.
