Last week, I spoke with a founder of a $12M ARR SaaS company about their biggest bottleneck: cross-functional GTM execution. We both agreed: It’s not a tools problem. It’s a people problem.
Too many leadership teams operate in silos—Sales, Marketing, CS, RevOps—all doing “their job”… while revenue leaks through the cracks.
The harsh truth? Most GTM teams are misaligned by design.
