There are 2,000 of you subscribed to The Future GTM Operator, for which I’m very much thankful.
Most of you found me through LinkedIn, or through someone who forwarded 1 of these newsletters. You subscribed because you wanted a weekly dose of go-to-market thinking. Playbooks. Lessons. Honest takes from the operator seat.
Saturday morning felt like the right moment to be honest with you.
Earlier this week I let you down. Instead of delivering what you expected, I hit your inbox on Monday, Tuesday, Thursday and Friday (4x times!) with commercial emails. An announcement about a cohort. A waitlist. An offer.
That was wrong. And I want to explain why it happened, what I did about it, and what comes next.
