I owe you an apology (SORRY!)

Two mistakes I made this week, why I made them, and what I am doing about it.

There are 2,000 of you subscribed to The Future GTM Operator, for which I’m very much thankful.

Most of you found me through LinkedIn, or through someone who forwarded 1 of these newsletters. You subscribed because you wanted a weekly dose of go-to-market thinking. Playbooks. Lessons. Honest takes from the operator seat.

Saturday morning felt like the right moment to be honest with you.

Earlier this week I let you down. Instead of delivering what you expected, I hit your inbox on Monday, Tuesday, Thursday and Friday (4x times!) with commercial emails. An announcement about a cohort. A waitlist. An offer.

That was wrong. And I want to explain why it happened, what I did about it, and what comes next.