The Future GTM Operator

The Future GTM Operator

I stopped what 99% of people are doing on LinkedIn.

How I turned my love for GTM, coaching and documentation into a 6,000+ LinkedIn post Library, a 500+ GTM Podcasts Library and connected it to a customGPT. Now I voice prompt daily on GTM matters.

Koen Stam's avatar
Koen Stam
Feb 09, 2025
∙ Paid

In the summer of 2022, I changed my behavior.

I started building a GTM library with 6,000+ LinkedIn posts in Notion.

After years of endless scrolling, I wanted to leverage the expertise shared on LinkedIn. In July 2022, I began a new approach:

1️⃣ Collecting relevant expert posts.
2️⃣ Clustering all expert posts in categories.
3️⃣ Leveraging AI to turn it into practical tips.

Here’s my simple 3-step process.

𝗦𝘁𝗲𝗽 𝟭: 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗚𝗼-𝗧𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 𝗲𝘅𝗽𝗲𝗿𝘁 𝗽𝗼𝘀𝘁𝘀 📗
Notion makes it easy to archive LinkedIn posts via a Chrome plugin or mobile app.
↳ I started collecting posts by Subject Matter Experts.
↳ I started summarizing best practices and tactics.
↳ I started leveraging the expertise for my teams.

𝗦𝘁𝗲𝗽 𝟮: 𝗖𝗹𝘂𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗽𝗼𝘀𝘁𝘀 𝗶𝗻 𝘁𝗼𝗽𝗶𝗰𝘀 & 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 📚
Notion databases are amazing. You can easily build practical (sub)databases or use advanced filters to group information.
↳ I started grouping posts in specific GTM groups.
↳ I started add…

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