The Future GTM Operator

The Future GTM Operator

Part I: The AI-SDR playbook

How we booked hundreds of additional demos in six months, and the operating system behind it.

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Koen Stam
Apr 20, 2026
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๐Ÿ‘‹ Hi, it is Koen Stam and welcome to GTM OS: The Future GTM Operator, my weekly newsletter for founders and revenue leaders scaling B2B SaaS from 0 to 10M+ ARR.

Every edition is built from 100,000+ GTM signals collected from operators and founders, combined with 10+ years of my own lessons and failures from the trenches.

The full AI-SDR playbook incl. 28 assets goes live on May 4th, join the waitlist on GTM OS
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