The European GTM Operator

The European GTM Operator

Part I: The AI-SDR playbook

How we booked hundreds of additional demos in six months, and the operating system behind it.

Koen Stam's avatar
Koen Stam
Apr 20, 2026
∙ Paid

👋 Hi, it is Koen Stam and welcome to GTM OS: The Future GTM Operator, my weekly newsletter for founders and revenue leaders scaling B2B SaaS from 0 to 10M+ ARR.

Every edition is built from 100,000+ GTM signals collected from operators and founders, combined with 10+ years of my own lessons and failures from the trenches.

The full AI-SDR playbook incl. 28 assets goes live on May 4th, join the waitlist on GTM OS
User's avatar

Continue reading this post for free, courtesy of Koen Stam.

Or purchase a paid subscription.
© 2026 Koen Stam · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture