The Community-Led GTM Playbook: How to Build Demand That Converts

Access the Full GTM Playbook on ICP creation & refinement at the end of this newsletter...

Earlier this week, I co-hosted a local GTM event with SaaStock, bringing together 90+ CEOs, founders, and revenue leaders.

A few weeks before, I led a Special HR Dinner with 50+ customers, partners, and our executive team.

And before that, I sat down with 25 Pavilion executive members for an exclusive dinner with CEO Sam Jacobs.

Three very different communities. Three very different formats.

But one consistent takeaway: The most efficient GTM teams aren’t chasing demand—they’re cultivating it.