The Future GTM Operator

The Future GTM Operator

Part I: The events and community playbook

How Personio Benelux built 11 event formats and a community that runs without anyone pushing it, and the 12-step system behind it

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Koen Stam
Mar 30, 2026
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๐Ÿ‘‹ Hi, it is Koen Stam and welcome to GTM OS: The Future GTM Operator, my weekly newsletter for founders and revenue leaders scaling B2B SaaS from 0 to 10M+ ARR.

Every edition is built from 100,000+ GTM signals collected from operators and founders, combined with 10+ years of my own lessons and failures from the trenches.

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