The GTM channel reset: steps 1 through 4

Audit your channels, enforce your ICP, build baselines, and make the focus decisions your planning room avoids

👋 Hi, it is Koen Stam and welcome to GTM OS: The Future GTM Operator, my weekly newsletter for founders and revenue leaders scaling B2B SaaS from 0 to 10M+ ARR.

Every edition is built from 100,000+ GTM signals collected from operators and founders, combined with 10+ years of my own lessons and failures from the trenches.