Part I: The partner ecosystem playbook
How Personio Benelux built 35-50% partner-influenced pipeline, and the 12-step system behind it.
👋 Hi, it is Koen Stam and welcome to GTM OS: The Future GTM Operator, my weekly newsletter for founders and revenue leaders scaling B2B SaaS from 0 to 10M+ ARR.
Every edition is built from 100,000+ GTM signals collected from operators and founders, combined with 10+ years of my own lessons and failures from the trenches.
