125+ dynamic GTM and AI plays. Every single play is free to read. Sorted by the leg of scale you are on.
Last updated: 31 July 2026
Since 2022 I have captured what actually works from operators, founders and GTM leaders across LinkedIn, podcasts and newsletters. Those signals get turned into plays: 5 steps, a template you fill in, and a prompt you paste into your own AI.
Every play is built for a lean European team scaling towards their next 2M, 5M or 10M ARR. Pick the band you are in, run 1 play this week.