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Your next market is probably the one you already have
The revenue ladder that held the line, the capacity gap I said out loud, and the planning method I run in July, not October.
Jul 20
•
Koen Stam
1
1
1
Your output still waits on you
Every recurring GTM piece still passes through your eyes as the only quality gate. Here is how to hand the check to a self-scoring loop and read the…
Jul 17
•
Koen Stam
1
1
101% NRR and a 6-figure true-up
What a comp leader, a founder, a CFO, and a CS operator all said this week about paying for the behavior you actually want.
Jul 15
•
Koen Stam
2
6 weeks, 8 conversations, 1 yes
The hiring marathon that finally closed, and 2 more moves you can steal from a European operator’s week.
Jul 13
•
Koen Stam
What 200 GTM operators actually do with Claude
Maja Voje and Kyle Poyar asked. The winners build GTM engines. The specific use cases, schedules, and triggers to copy this week.
Jul 10
•
Koen Stam
1
More volume will not save your H2
Everyone bought the same AI, the same list, and the same headcount plan. Where precision beats volume now, across outbound, hiring, and pipeline, read…
Jul 8
•
Koen Stam
108K ACV, signed 90 minutes before Q2 closed
What separated the deals we closed from the ones that slipped, and the fundamentals I reset for Q3.
Jul 6
•
Koen Stam
1
Your home market has about 5% of accounts in play this quarter
12 signals from 40 GTM newsletters. 3 problems. 1 play. Why a lean European team scaling toward 10M wins on depth, not reach. ~5 min.
Jul 1
•
Koen Stam
1
1
June 2026
I told 140 people we would hit plan when we were at 23.6%
Plus why the same Digital sales room lifted Spain 118% and left the UK flat, and the one move that wins the last 48 hours of a quarter.
Jun 29
•
Koen Stam
1
90% of my team adopted AI in months. That was the easy part.
The 3 lessons that separate AI adoption from real transformation, proved top-down and bottom-up, with a prompt to run today.
Jun 24
•
Koen Stam
2
GTMcraft Claude Signal: The Model Stopped Being the Moat
Cheaper to run, faster at your job, suspended in three days. The four things that actually compound now.
Jun 22
•
Koen Stam
GTMcraft GTM Signal: Your quarterly number is fiction
Most targets are a top-down wish. Here is how to build it rep by rep, and pay for the one behavior that actually hits it.
Jun 21
•
Koen Stam
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